Spreading kindness, one act at a time


What we stand for


When Sopwell House looks ahead, we see a world of perfect contentment, that is our Vision. To be as good as it is possible to be and to provide a state of happiness and satisfaction for our guests. To achieve this we strive to spread kindness, one act at a time. Being friendly, generous and considerate, recognising it takes many kind details to provide the best working environment for our teams and the best experience for our guests.

Our Core Values therefore are:

  • DRIVE - It's about driving deeper rather than far. Relentlessly, we pursue quality over quantity.
  • SOUL - Our approach will always be generous, authentic and caring - towards one another and to our guests

Our Brand Values say more:


  • DETAIL - When we take pride in every single encounter and touch point, out guests feel delighted. Making the little moments matter most.
  • COMFORT - By caring for guests in a relaxed and familial environment, they really feel at home. Warm, welcoming, homely.
  • EMPATHY - By making special efforts to understand the feelings of our guests, they leave feeling appreciated. Understanding people and their feelings.

Collectively by living our Values daily, we are building a truly different service culture.


Brand Values:

  • INDIVIDUALS - Treating individuals. Cherishing every member or guest for their uniqueness
  • COMMUNITY - Fostering a real sense of belonging
  • WELL-BEING - Delivering the feel good factor every day